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Hit your sweet spot

What message are your customers longing to hear? What is the message that you alone can deliver? Finding common ground between your desires and those of your customers is the sweet spot, the unique value proposition that makes you stand … Continue reading

Posted March 21st, 2012 | | Category: Advice

Have a bunch of good runs

Reading Seth Godin’s blog it’s easy to see why marketers listen when Seth speaks. These are some of my favorite quotes: Success is a skill.  “Successful people rarely confuse a can-do attitude with a smart plan. But they realize that … Continue reading

Posted March 13th, 2012 | | Category: Advice

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