Our clients range from retailers to event marketers to e-commerce websites and everything in between. We are proud to have helped a broad range of companies and leading brands with their email marketing, website development and direct marketing needs. Here are just a few examples:
|Program on Negotiation at Harvard Law School
Email and direct mail programs to acquire new and retain existing subscribers to monthly newsletter.
Email program development to expand awareness to a new audience and increase online sales.
Email copywriting and program development for multiple VC and technology events to highly targeted, professional audience.
|Access Intelligence Dorland Health
Promote events through negotiated partner deals and response-driving campaigns to sell seats and event sponsorships.
|AIDS Research Alliance
Brand strategy and key messages.
|Warner Bros. Studio Stores
Drive store traffic and sell merchandise directly to consumers through mail, online, QVC and other channels. Develop multi-channel marketing strategy with proven ROI.
Sell exclusive and licensed product through multiple channels: email, catalog, online store, retail. Re-branding of specialty product lines. Sponsorship deals with Olympic athletes.
Email marketing, sales collateral, e-commerce, PR, lead generation.
|Bon Appetit Magazine
New customer acquisition and subscriber retention programs.
We love to toot our own horn but the work we do says it best. Here are a few examples where the results speak for themselves:
Publisher Case Study
Problem: Niche publisher wanted to reach a new audience, generate a stronger online presence, and reduce dependence on print promotions.
Solution: Dundas created an email marketing program with informational content and subscriber-exclusive offers, and drove new visitors to the website with AdWord campaigns and content-rich landing pages.
Result: Client’s email database grew tenfold in one year. Email promotions now generate 20% of total company sales.
B-to-B Information Services Case Study
Problem: B-to-B information services company wanted to revitalize its brand, combat erosion in sales and customer retention, and reach a new audience of highly targeted C-level professionals.
Solution: Dundas created a content-rich, value-added e-newsletter to attract new customers and elevate the brand promise. Product lines were re-positioned with focused, benefit-driven copy, and the e-commerce site was re-designed to improve the user experience.
Result: Lead conversion generated from the e-newsletter exceeded 30%. For the first time, marketing was able to create a pipeline of qualified leads and prospects which supported inside sales efforts to launch new products and services successfully.
Retailer Case Study
Problem: Retail brand wanted to increase sales and lifetime value of bricks-and-mortar customers through channel-driven product offerings and targeted segmentation of their customer transaction files.
Solution: Dundas led the development of a division-wide marketing database to support a multi-channel sales strategy, seasonal campaigns and channel-exclusive product offerings.
Result: Sales at retail increased $250,000 through highly-targeted campaigns based on purchase behavior, proximity to store, seasonal offerings, and demographic characteristics. Demonstrated increase in customer lifetime value of customer through multi-channel marketing strategy. Successful introduction of product sold exclusively through catalog and online channels.
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